There was a time, about 15 Instagram years ago, when having a website and having a blog were two separate things. A website was a kind of online brochure for whatever it was you did, or sold. And a blog was for, well, for blogging – whether that was about raising kids, upcycling French furniture, or making cakes out of vegetables.
Fast forward a few billion tweets, and blogging is no longer the exclusive domain of bloggers. Of course, there are still many successful bloggers who make an income solely from blogging.
But these days, any website worth its hosting fee is likely to include a blog page. You may wonder: what’s the point? All the information clients need is contained within your content pages.
Your website already plays a key role in your business. It’s the way people find you, discover what it is you do, and of course make judgements and decisions. So why bother with a blog?
Well, having a blog is a key way of raising the profile of your website, and attracting those clients in the first place.
That’s because blogs are dynamic, meaning they are updated regularly. And that’s what search engines look for: websites with fresh, regular content. You can no longer rely on SEO alone – a successful website needs to move with the times.
Every time you add a new blog post, you get a virtual tick on the Google reward chart. This means your site will appear higher in search results, compared to traditional, static websites. And that means more traffic and more potential clients.
The other big reason to include a blog on your website is that people like them! Of course, it helps if your blog posts are relevant, interesting and well written. But assuming this is the case, people will come back for more. So having a blog helps grow and maintain a following for your website, it builds loyalty and relationships, and that of course is what every business needs.
The irony is that if you’re running a successful business, you probably don’t have time to blog. Or perhaps writing just isn’t your thing. Well, the good news is, just because you have a blog doesn’t mean you don’t have to write it yourself.